Our monthly rates are only a fraction of the cost of traditional media such as radio, television, print, or
even other outdoor advertising. With numerous packages available, In The Game Inc. can deliver highly
effective campaigns within budget for all advertisers,Big or Small.

With In The Game Inc., your customers cannot turn the page, change the channel, or turn us off. They
would have to close their eyes to miss us. In The Game Inc. drives your message home and delivers
results.

Unlike stationary billboards, or outdated A-Frame trucks and trailers, our billboards move. This
scrolling movement, combined with brilliantly detailed color graphics, gives your message added impact
for even greater visibility. According to one industry study, mobile billboards were found to boost name
recognition 15 times greater than any form of advertising!!*

Our trucks’ interiors are polished stainless steel with fluorescent track lighting for added brilliance,
so when daylight turns to nightfall, the visibility of your message actually increases. Your message will get
noticed anywhere at anytime!

The scrolling motion triggers a part of the brain known as the reticular activator. This is the part of
the brain that locks your focus on something once you’ve noticed it. It is on the lookout 24/7--even
when you're asleep--watching for things that are unusual, abnormal, shocking, or strange

.Whenever your brain detects these things (like RED,WHITE AND BLUE trucks with scrolling signs on the
side), the conscious side of the brain says, "Hey,wake up! There's something here that you need to pay
attention to." Your brain subconsciously acts like radar, constantly looking for these unusual things,

called "activators". Whenever it finds one, it snaps your brain out of alpha sleep and into beta alert.

According to a 2002 study by Simmons, “80% of all consumers are out of their homes during a majority of
the day”, and a recent Arbitron Study on Outdoor Advertising showed that 96% of Americans travel in a
car every week at an average of 302 miles traveled per person. We target your customers when they are already
out and about – commuting, shopping, or looking for entertainment! What could be better than being in
front of the customer when they are in the midst of their buying decisions?

With the growth of Internet News Sites, DVR’s, and Satellite Radio, consumers are blocking out
traditional advertising more than ever before. With In The Game Inc., you take back control of your
message.